How Design-Led Companies Win - and Everyone Else Plays Catch-Up

Design isn’t about shipping prettier UIs. It’s about reorienting the business around experience.

Most companies claim that design matters, but unfortunately, few act like it. We can see it in the products they ship and those we use every day. As a product person, it is hard to engage with any subpar user experience and not feel frustration, annoyance, or even anger. (It drives my wife crazy.)

What I learned at Slack is that design isn’t the cherry…