Beyond the Build

Beyond the Build

Microsoft Needs to Hit Refresh (Again)

Microsoft was down double digits on Thursday. Investors are pointing to AI risk and infrastructure spend. But those are symptoms, not causes. The real problem is cultural - product culture.

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James Colgan
Feb 01, 2026
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Microsoft is trying to monetize AI through engineering brute force instead of user experience. And that gap between capability and usability is where value goes to die.

The headline that everyone sees is that there’s growing skepticism about whether enterprise AI can actually deliver the returns implied by today’s valuations. On the other side, there’s t…

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