Most Retail Mobile Apps Fail Before They Launch
What It Really Takes to Build a Successful Mobile App, and Why Retail Brands Underestimate the Operating Model
Building Outlook Mobile at Microsoft nearly failed. More than once. In hindsight, it looks inevitable - Microsoft, email, hundreds of millions of users. It seems obvious, but it wasn’t. It was one of the hardest product challenges I’ve ever worked on, and it completely reshape…
