Revenue Is the Last Thing to Break
Why revenue holds while the economics underneath weaken
If you only watch revenue, you are always late.
That’s true in startups. It’s true in scale-ups. It’s true in public companies. And it’s true in retail right now.
When cycles turn, revenue doesn’t collapse first. Behavior does. The problem is that most leaders are trained to watch the wrong signals. Revenue. Growth rate. ARR. G…
