Beyond the Build

Beyond the Build is a weekly newsletter for AI and SaaS founders, operators, and product leaders who are navigating the hardest inflection points in growth.

It’s about scaling smarter - finding clarity in complexity, aligning teams, and building products that customers can’t live without.

Each week, I share battle-tested strategies, frameworks, and insights drawn from two decades of scaling companies like Outlook Mobile, Slack, Spendesk, and Envoy.

You’ll get practical playbooks on product-led growth, go-to-market alignment, pricing strategies, and the evolving unit economics of SaaS - delivered with clarity and zero fluff.

Whether you’re chasing product-market fit, moving upmarket, or trying to make sense of the AI-driven shift in SaaS, Beyond the Build will help you see around corners and build what truly lasts.

🚀 Let’s go!

James

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The operator manual for AI B2B product leaders building unicorns. Real-world strategies, insights, and playbooks from scaling Slack, Outlook Mobile, and unicorn scaleups.

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AI & B2B product leadership author of Beyond the Build. Sharing strategies to scale to 100M MAU & unicorn valuation. Former CPO with leadership roles at Slack, Outlook Mobile, Spendesk & other high-growth scaleups.