Beyond the Build

Beyond the Build

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How Design-Led Companies Win - and Everyone Else Plays Catch-Up
Design isn’t about shipping prettier UIs. It’s about reorienting the business around experience.
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James Colgan
6
Part 3: The AI Pricing Supernova
How Usage-Based and Hybrid Pricing Are Reshaping Revenue Predictability and Product Design
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James Colgan
Part 2: AI is Breaking SaaS Metrics
Why CAC Payback, the Rule of 40, and Gross Margin no longer tell the full story.  And what will replace them.
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James Colgan
Who Leads the AI Transformation within Companies?
How Product, CS, and IT Teams Partner to Operationalize AI in Real Workflows
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James Colgan
Part 1: The AI R&D Team Compression
How engineering teams are shrinking, and why that’s not a correction, it’s a recalibration.
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James Colgan
1
AI - The End of Software as We Know It
How AI, pricing, and automation are dismantling and rebuilding the software industry from the inside out.
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James Colgan

June 2025

Why AI Is Breaking Your SaaS Pricing Model
AI-era cost structures demand a new pricing playbook. This article gives you one.
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James Colgan
Invite your friends to read Beyond the Build
Thank you for reading Beyond the Build — your support allows me to keep doing this work.
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James Colgan
From Signups to Sales: How to Define and Use Product Qualified Leads (PQLs)
Bridging the Gap Between Product and Pipeline - For PMs who want to power revenue, not just releases
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James Colgan
B2B Software is Dead in Era of AI w/o World-class Design
“The next billion-dollar B2B company won’t win on features - it will win on feelings."
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James Colgan
The Playbook That Turns Product-Led Theory Into Actual Growth
From Microsoft to Slack to your Early Stage startup - a framework that actually scales
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James Colgan

May 2025

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