Beyond the Build

Your ICP Is Built on the Wrong Variable

Why customer maturity, not company size, is the foundational input for every major strategic decision your executive team makes

May 27 • James Colgan

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April 2026

Brands Don’t Have an App Problem

They have a Behavior Design Problem

Apr 12 • James Colgan

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Building Software Is Easy Now. That’s the Problem.

AI makes it trivial to prototype. Most founders still don’t understand what it takes to make a product scale & drive business.

Apr 5 • James Colgan

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March 2026

The SaaSpocalypse Is Overhyped

AI isn’t killing SaaS. It’s exposing what actually matters.

Mar 18 • James Colgan

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Amazon’s Marketplace Is Escaping Amazon

Shop Direct reveals a new power structure in retail: platforms control discovery, brands must control the relationship.

Mar 15 • James Colgan

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Great Products Don’t Build Great Companies

Why the real challenge is not building product value, but turning it into durable economic power

Mar 12 • James Colgan

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Revenue Is the Last Thing to Break

Why revenue holds while the economics underneath weaken

Mar 1 • James Colgan

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February 2026

Most Retail Mobile Apps Fail Before They Launch

What It Really Takes to Build a Successful Mobile App, and Why Retail Brands Underestimate the Operating Model

Feb 24 • James Colgan

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Microsoft Needs to Hit Refresh (Again)

Microsoft was down double digits on Thursday. Investors are pointing to AI risk and infrastructure spend. But those are symptoms, not causes. The real…

Feb 1 • James Colgan

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January 2026

AI Killed the Website

Why every business needs a Mobile App

Jan 28 • James Colgan

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September 2025

From Feature Factory Chaos to Roadmap Clarity

How We Built High-Impact Roadmaps at Slack

Sep 28, 2025 • James Colgan

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Product-Led Transformation: Partnering with CFOs and CROs

How product leaders turn roadmaps into financial and revenue outcomes that boards and investors trust.

Sep 16, 2025 • James Colgan

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